Cloud&Horse Prada x Matches Fashion
Prada x Matches Fashion

Concept: Prada AW18 collection, displayed over a two-floor immersive arch installation in the new MATCHES Flagship Store, Mayfair.

Method: To construct the arches, we began with hand-drawn sketches which were then transferred digitally into 3D-rendering software Rhino. This enabled us to produce individual and complex arch pieces with precision, and then assembled in the Cloud and Horse workshop. This method allows us to work quickly and cost effectively creating complex forms in a small amount of time. And to finish; several layers of primer and a professional spray finish in white satin – all installed upon a gloss white sub-floor.

Set Build: Cloud and Horse
Design: Storey Studios
Lighting: Urban Electric
Photographer: Maria Lax