Cloud&Horse TU Sainsbury’s Pop-Up
TU Sainsbury’s Pop-Up

Concept: Tu Clothing #AllBoobsWelcome Pop-Up Shop, Feb 2019. The space (located in Covent Garden), was transformed for 5 days to facilitate talks, workshops, and even expert bra fittings.

Method: We constructed this 4.6m x 1.2m table to host workshops, hanging boob disks for the window display and painted ‘The Nation’s Knockers’ mural on one of the feature walls.
The centrepiece — a suspended bra cloud, featuring 300 bras, styled by Emily Pugh here in our workshop, before transporting the final piece to the event space. We also built circular mirrors, display walls and hanging rails made in light natural wood materials, and supplied bespoke curtains to create privacy and warmth the fitting room spaces.

Set Build: Cloud & Horse
Studio Boum
Art Direction: Emily Pugh
Photographs: Alex Davenport